Getting cut-through in the ATV market is always hard, but we discovered that Suzuki have a great story to tell. In the harsh uplands of the UK, where the terrain is toughest, Suzuki ATVs are in their element and in their comfort zone. Also in the comfort zone are Suzuki ATV riders, because their bikes have better seats, better suspension and now on some models, power steering.
So we've created 'the comfort zone' integrated campaign, that promotes both the rider comfort and how at home Suzuki ATVs are in the toughest terrain. So far it's featured in ads, on-line, POS and major regional shows... even with its own zone!