From the Antarctic to the Sahara, from Everest to the Amazon, Powertraveller products have been taken to some of the most remote and hostile environments on the planet and relied on by adventurers and explorers alike. Our task was to take this emerging UK brand, position them to both retail and business audiences and create a recognizable and unique identity for them.
The second phase has been to take the new Powertraveller brand and implement it across all aspects of their marketing from exhibition stands, brochures, POS, advertising, collateral materials to packaging and beyond.