We were delighted to win the advertising category in the 2010 Times Top 100 Graduate Employers recruitment awards and now it seems we've won it again in 2011. So why did our ad win?
"The students liked the fact that the advert was relevant and many said that it made a career in the Royal Navy seem exciting and challenging... Just less than two-thirds of finalists thought that the advert was ‘very effective’ in delivering itsmessage...There were numerous positive comments about the headline message... "I love the slogan and the picture”. The comments indicate that many of the respondents felt inspired by the promotion – “a truly excellent catchphrase which draws people in. Highly energetic advertising”
John Harris-Burland MD, says, "We've always loved working on the the Royal Navy account and that's perhaps reward enough, but to pick up what's now three awards in two years, really is the icing on the cake!"