Who wants to be a submariner? Silence was the deafening reply. People’s perceptions of the role were all based on ‘Das Boot’ and black/white war movies. So it was hardly surprising that few thought it a great career.
Our task was to bridge the gap between the perception and the reality of the life, pay, status and conditions of the modern submariner. The take-out? “There’s no one above us.”
Both the 2008 and 2009 campaigns filled the recruitment pipeline to over flowing. As important to us is the buy in from serving submariners.