One firm,12 offices,180 people; all saying the same thing but not with one voice. Without a major creative and cultural shake-up, one of the South East’s biggest accountancy firms might never realise its potential.
We went back to the beginning: researched and positioned the brand, encouraged people to buy into it, then gave them the tools and knowledge to present their growing company effectively and consistently, including an all staff conference to launch the brand.
As a result, Rothmans is now one brand that speaks with one voice.