The goal was to drive attendance for this prestigious event. Our strategy was to create a promotion campaign targeted at experienced, novice and would-be sailors of all ages, dripfeed stories to the press and; organised crowd-pulling events at the show.
We designed and supplied all marketing materials, including leaflets, tickets, press advertisements and posters. We also organised and administered the events programme and exhibitors’ stands.
“Design and the evolution of ideas are big strengths of the MindWorks team. Visitor numbers are a key measure of MindWorks’ performance; we had three consecutive years of growth”
- Jenny Curry, Show Manager, RYA Dinghy Sailing Show.