Work: Boat Show gizzet
Our goal was to produce a 'Gizzet' aimed at a younger audience (15+) that combined interest with recruitment information.
'Gizzet' - Navy slang for give it to me.
The strategy was to use one image, in a fun way, to show everything the Royal Navy does, on land, at sea, under the sea and in the air.
Time was very short for this project (three weeks), We used paper engineering and strong graphic, to engage the user and get across the information.
The flyer was first used at the London Boat show and It literally flew off the stand.