Portsmouth is an extraordinary city that makes a great day out. Whether it's the views from the Spinnaker Tower the history of Portsmouth Historic Dockyard, the piers and beaches of Southsea or just great retail shopping, there's something for everyone. But this is a place that has another great difference, it's one of the country's very few waterfront cities. Sitting having lunch over looking the busy harbour within feet of the birthplace of Charles Dickens or Isambard KIngdom Brunel and hundreds of years of this country's heritage makes this, a day out, of the ordinary.
Our task was to create a campaign that could be used in press, outdoor and online at a dedicated microsite all the time communicating the city's point of difference whilst delivering an informative spread of information.