John Harris Burland MD says, "When we have a good idea we tend not to keep it to ourselves. So when we realised that the new Hindhead tunnel could make a real difference to Portsmouth and all that it holds, we took the idea to the city and its businesses. They'd been thinking along similar lines and were delighted that we were being so pro-active".
The new tunnel, which is due to open this month will open up Portsmouth and all its attractions, be that retail with venues like GunWharf Quays and Cascades, historic with attractions like Portsmouth Historic Dockyard or just plain spectacular in the shape of the Spinnaker Tower and the English Channel, to a whole new audience.
The campaign will be seen on-line, on bus sides, 48 sheets and six sheets around the South East and the campaign image has even been taken up by Marriott Hotels for use in some of their promotional collateral.