It's always rewarding when something we've created earns an award, but especially so, when that award recognises not just the creativity, but the technology used to deliver the message. We're always looking for different ways to put an idea across, so to recruit the Royal Navy's next wave of elite submariners, we worked with the industry's leading exponents of lenticular technology, to create a unique outdoor campaign. http://www.youtube.com/watch?v=hHh8q3eEmLU
So what did the judges say? “The piece conveys a powerful message to promote the brand, and it is also an audacious way of treating the message for a prestigious Public Institution such as the British Royal Navy” - Lenstar Lenticular Print Award Judges.
Emma Harbison Account Manager says "This award is another endorsement of the agency's adoption of unique technologies and our creativity, we're delighted the campaign has received this accolade, especially as it's the second for our Royal Navy work in the past twelve months".