It's not often you get to work with a real design classic, well at MindWorks we're very lucky because we're delighted to be working with a real icon, the British deckchair.
Southsea Deckchairs are the custodians of the heritage and future of this landmark in furniture and it's fair to say they love the deckchair in all its forms. That passion has rather rubbed off on us and we've loved working on the complete suite of materials, from the new identity, brochure and website to a suite of promotional materials.
Michelle Leggatt, Account Director, says, "It's a huge responsibility working with something that everyone instantly recognises and feels a genuine warmth to, but we believe we've risen to the challenge and have a firm belief that the deckchair will continue to be around for many years to come."